What is data science? Data science is a multidisciplinary field that encompasses various techniques, processes, algorithms, and systems for extracting insights and valuable information from structured and unstructured data. It combines elements of statistics, mathematics, computer science, and domain knowledge to analyze large data sets and discover patterns, trends, and actionable information. Data scientists use…
Did you know that a study by the Insights Association revealed that 1 in 3 researchers find their jobs “highly stressful,” with over half reporting “burnout” in 2023? This issue is compounded by key challenges highlighted by Greenbook, such as: Clearly, the market research industry needs change. The traditional methods are constricting innovation. New approaches…
Market research is a booming multi-billion-dollar industry. Brands use market research insights to introduce customer-centric offerings and enhance their experiences. From mobile surveys to social media analytics, researchers have an expanding toolkit for making data-driven decisions. Breakdown of This Page: Market Research Statistics (Highlights): 1. Market Research Industry Statistics: This section presents key statistics on…
By now, you’re probably familiar with Artificial Intelligence (AI) technology, as it’s become increasingly prevalent in business applications and social media. However, you might still be curious about AI’s role in market research. AI market research tools exemplify how AI and machine-learning algorithms are transforming industries through intelligent and efficient processes. Below, we explore how…