Did you know that a study by the Insights Association revealed that 1 in 3 researchers find their jobs “highly stressful,” with over half reporting “burnout” in 2023? This issue is compounded by key challenges highlighted by Greenbook, such as: Clearly, the market research industry needs change. The traditional methods are constricting innovation. New approaches…
Market research is a booming multi-billion-dollar industry. Brands use market research insights to introduce customer-centric offerings and enhance their experiences. From mobile surveys to social media analytics, researchers have an expanding toolkit for making data-driven decisions. Breakdown of This Page: Market Research Statistics (Highlights): 1. Market Research Industry Statistics: This section presents key statistics on…
Remember when Starbucks launched “My Starbucks Idea” to gather customer feedback and improve their products? This initiative became a huge success and a hot topic in 2008. What made it so effective? “My Starbucks Idea” wasn’t just a suggestion box; it was a strategy that empowered customers by offering incentives for their ideas. This approach…
It’s evident that technology continuously reshapes our methods, including how marketers, insights professionals, and product development teams collect data for market research and strategic planning. Nowadays, numerous techniques make research simpler and more efficient, but we’ll focus on two key ones. We’ll be discussing surveys, online sampling, and the introduction of innovative programmatic sampling. Programmatic…
Surveys remain an invaluable tool in helping brands understand their audiences and find new opportunities. As creating online surveys becomes more democratized, there is an increasing danger of poor question design and UX leading to bad data. Bad data can lead to bad decision-making and costly misdirected choices. In this post I’ll look at 10…