In research, selecting the right data collection techniques is crucial for achieving the goals of any project. Whether you’re working on a thesis or part of a research team, understanding these techniques is essential. In this article, we explore key data collection techniques used in market and social research. What Are Data Collection Techniques? Data…
In today’s increasingly data-driven business world, technological solutions have emerged to harness the power of information for market research. The three primary means of engaging with customers are Marketing Technology, Advertising Technology, and Research Technology—known respectively as MarTech, AdTech, and ResTech. Since the dawn of Industry 4.0, MarTech and AdTech have dominated the marketing world,…
Businesses need to understand their consumers. However, navigating customer information in today’s digital world is challenging. Various technologies have emerged to manage the growing customer data, and ResTech, short for research technologies, is the next step. What Is ResTech? ResTech is a collective term for tools that help businesses target, find, and understand essential consumer…